Podcast Overview: In this engaging conversation, Will Clarke and Louisa discuss their experiences with rave cruises, the evolution of self-worth in the music industry, and the challenges posed by streaming platforms like Spotify. They delve into the impact of digital streaming on artists, the value of music in a digital age, and the role of AI in music production. Personal anecdotes highlight the emotional connection to music and the importance of valuing artistic labor. In this conversation, Will Clarke and Louisa delve into the economic realities faced by artists in the music industry, particularly in relation to streaming royalties and the impact of platforms like Spotify. They discuss the importance of valuing art and the challenges artists face in making a sustainable living. The conversation also touches on the role of sponsorship, cultural relevance, and the need for artists to connect meaningfully with their audience through merchandising and branding. In this conversation, Will Clarke and Louisa discuss the intricacies of navigating the music industry as artists, emphasizing the importance of connection through platforms like podcasts. They explore the evolving definition of success, the challenges of transitioning from DJing to live performances, and the significance of setting personal metrics for success. Louisa shares her insights on embracing vulnerability, the joy of the creative process, and the realities of touring with a live band. They conclude with valuable advice for aspiring artists, highlighting the need for clarity in intentions and the importance of enjoying the journey.