Podcast Overview: In this engaging conversation, Will Clarke sits down with Alex James, co-founder of the streetwear brand Pleasures. They discuss the brand's musical influences, the creative process behind naming the brand, and the evolution of Pleasures from a pop-up shop to a recognized name in fashion. Alex shares insights on the challenges of running a fashion brand, the importance of teamwork, and the impact of collaborations. They also touch on the significance of fashion weeks and the future of Pleasures, including an exciting collaboration with Will's upcoming live tour. In this engaging conversation, Alex and Will delve into the intricacies of building musical and brand communities, the importance of collaboration in the fashion industry, and the freedom of expression in live music. They discuss the significance of inclusivity in brand culture, the challenges of production logistics, and the excitement surrounding upcoming collaborations. The dialogue also touches on the cultural richness of Bristol, the unique experience of Glastonbury, and sustainable practices in fashion. Alex shares insights into his DJing experiences and the potential for future events, emphasizing the importance of connecting with audiences.