Podcast Overview: In this conversation, John and Will discuss the current state of the music industry, reflecting on events like ADE and the impact of COVID-19. They explore the challenges artists face in navigating a rapidly changing landscape, the importance of authenticity, and the evolution of music consumption. John shares insights from his experience with Beatport and emphasizes the need for artists to believe in themselves and their craft. In this conversation, John and Will explore the evolution of the music industry, focusing on the birth of Beatport, the challenges of devaluation in music, and the impact of sampling. John shares his experiences in the techno scene, the importance of originality, and the connections between Toronto and Detroit's music cultures. They discuss the role of technology in music production and the philosophical implications of creativity in a capitalist world.