Dr Dubplate - How to Build a Music Brand That Supports Artists & Shapes Culture!
In this conversation, Will Clarke and Yanis aka Dr. Dubplate discuss the evolution of the UK dance music scene, the influence of iconic venues like Plastic People, and the challenges faced by smaller venues in the current climate. Yanis shares his journey in music, the founding of his record label EC2A, and the innovative strategies he employed to build a community and support emerging artists. The discussion highlights the importance of grassroots culture in music and the impact of commercialism on the industry. In this engaging conversation, Yanis and Will Clarke explore the evolving landscape of the music industry, focusing on the importance of community, the resurgence of vinyl, and the innovations in music distribution. They discuss the pressures artists face in the digital age, the significance of supporting local economies, and the need for genuine connections between fans and artists. The conversation emphasizes the importance of passion, persistence, and the value of tangible music experiences in a streaming-dominated world.