Podcast Overview: In this engaging conversation, Cloonee shares his experiences transitioning from a British artist to a prominent figure in the American music scene. He discusses the challenges of maintaining a healthy lifestyle while on tour, the evolution of DJing, and the pressures of producing successful music. Cloonee reflects on his journey, the importance of intuition in seizing opportunities, and the gradual grind that leads to success in the music industry. In this conversation, Cloonee shares insights into his creative process for the hit track 'Sip and Yak', discussing the spontaneous nature of his music production and the role of social media in shaping modern music careers. He reflects on his journey post-COVID, the importance of taking time to appreciate his achievements, and his aspirations for the future, including building a sustainable life beyond music. Additionally, Cloonee talks about his fashion brand, highlighting the rewarding experience of seeing fans wear his designs. In this conversation, Cloonee and Will Clarke delve into the intricacies of merchandising and branding within the music industry. They discuss their personal experiences with merchandise, the evolution of Cloonee's brand Hellbent, and the challenges of building a fashion brand from scratch. The conversation also touches on future goals for events and the importance of self-reliance and authenticity in the music industry. Cloonee shares valuable advice for aspiring artists, emphasizing the need to trust one's instincts and focus on personal growth rather than comparisons with others.