Podcast Overview: In this conversation, Will Clarke and Gabriela (Sinca) discuss the evolving landscape of the music industry, particularly in relation to the impact of AI on music creation, the role of artists, and the challenges posed by social media. They explore the uncertainty artists face in the current environment, the importance of authenticity, and the need for artists to adapt to new business models while building a community and emotional connection with their fans. In this engaging conversation, Will Clarke and Gabriela Sinca delve into the evolving landscape of the music industry, emphasizing the importance of fan engagement, the role of luck, and the necessity of building a strong network and brand. They discuss the changing image of DJs, the significance of quality music, and the hard work required to succeed. The conversation also touches on the future of streaming and the need for artists to adapt their business models to thrive in a competitive environment.