In this episode we talk about the sober stints and 75 Hard routine that keep him sane on tour, why he nearly didn’t back High On Me, the fear of “selling out” and the advice that completely changed his perspective, how Acting Tough was discovered on TikTok before becoming a massive record on Homegrown, writing with topliners for the first time, why the six months before a release matter more than release day itself, and what success actually means once you’ve ticked every box.

Morgan Seatree heard the Calvin Harris remix of "Say My Name" in the gym, found the original vocal on a Russian website, split it with AI, and made the edit fast. The TikTok did 30K. Then Marlon Hoffstadt closed Creamfields with it, a raw iPhone crowd clip went everywhere, and Florence and the Machine cleared a track for the first time in her life.

Fleur Shore posted a reel every single day for five months. Then one video from Destino hit 12 million views, added 250,000 followers in two weeks, doubled her fees overnight, and brought a wave of hate and accusations she never saw coming.